Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We

Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a

ShippingEasy: Marketing Automation for Ecommerce

ShippingEasy is online shipping software that saves you money through discounted shipping rates and makes it easy to print labels, process orders, and automate tracking. They serve both new companies and businesses with large shipping volume, helping save time and money on shipping while reducing postal errors. ShippingEasy works with UPS, FedEx, DHL eCommerce, DHL Express, Endicia, USPS Discounted Rate Table, USPS CPP vs CBP, and the USPS Regional Rate Box. Its cloud-based shipping solution offers

Tapfiliate: Affordable Affiliate Marketing Management

Monetizing content on a publication like Martech requires quite a bit of effort. We utilize a number of different methods, including paid advertising through our an ad network, through Google Adsense, through partnerships and sponsorships – and also through affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. How