How to Use Video for Marketing Your Small Real Estate Business

Reading Time: 5 minutes Do you know the importance of video marketing for the online presence of your real estate business? No matter you’re a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t easily boost your small business. Fortunately, digital marketing has provided businesses of all sizes with many useful features to increase their brand awareness. Video marketing is

Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress

Reading Time: 3 minutes Given the dominance of WordPress as a content management system, it’s surprising how little attention is actually paid in the core platform on actual conversions. Virtually every publication – whether it’s a business or a personal blog – looks to convert visitors into subscribers or prospects. However, there’s really no elements within the core platform to accommodate this activity. Convert Pro is a comprehensive WordPress plugin that offers a drag & drop editor, mobile responsive

Kameleoon: An AI Engine to Predict Visitor Conversion Probability

Reading Time: 2 minutes Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention.  Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B

4 Considerations to Amplify Paid Facebook Campaigns

Reading Time: 6 minutes “97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The key, however, is to learn which tactics will move the needle and lead to

Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

Reading Time: 2 minutes What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the others don’t care about your article. If you have 1 billion impressions but you walk out