Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? In fact, 92% of consumers don’t even plan on making a purchase when visiting an online store for the first time. And one-third of consumers who intend to purchase, abandon the shopping cart. Look back at your own buying behavior online and you’ll often find that you browse and look at products online, but
Workable Strategies for Omni-Channel Communication
A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to
How to Reduce and Recover Abandoned Shopping Carts
In the past, I’ve shared quite a few articles – including designing the perfect ecommerce checkout page – to avoid abandoned shopping carts, but I continue to work with clients that have difficulty in optimizing their ecommerce user experience and checkout experience. What are the Average Cart Abandonment Rates? Desktop – Average Abandonment Rates are 67.1% Tablet – Average Abandonment Rates are 70% Phone – Average Abandonment Rates are 77.8% Your site will never attain
9 Ways to Boost Product Sales with Email Marketing
Having just returned from the IRCE in Chicago, I can’t even summarize the number of technologies that have evolved to better identify and communicate to customers where they are in the customer lifecycle. We’re going to have a ton of posts in upcoming weeks on some of the leaders and innovators in this arena. It was a great event that was highly focused on increasing sales, conversions and customer value through optimized communication where the
26 Steps to Creating a Successful Ecommerce Business in 2015
By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus on what you should do to succeed, from targeting the