Reading Time: 3 minutes If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about
MakeWebBetter: Build and Grow Your Ecommerce Business with WooCommerce and Hubspot
Reading Time: 3 minutes There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot’s affordable coupling of
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
Reading Time: 3 minutes There’s a ton of complexity with ecommerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for half of all abandoned shopping carts. Slow delivery was responsible for 18% of abandoned shopping
Everything You Needed to Know About Retargeting and Remarketing!
Reading Time: 4 minutes Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? In fact, 92% of consumers don’t even plan on making a purchase when visiting an online store for the first time. And one-third of consumers who intend to purchase, abandon the shopping cart. Look back at your own buying behavior online and you’ll often find that you browse and look at products online, but
Workable Strategies for Omni-Channel Communication
Reading Time: 5 minutes A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.