E-commerce Takeaways from Early Spring Marketing Efforts

Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads, landing pages and other marketing campaigns that we see as early as February. There might still be snow on

The Impact of Secure Payment Solutions on Online Shopping

When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding in the decision. Trust – whether or not the vendor you’re buying from can

Design Effective E-commerce Product Pages

There are millions of ecommerce sites out there and, thankfully, developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value (AOV) the lower the product page effectiveness