I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they invested a ton of money into and it’s 5 steps to go from the home page to the shopping cart. It’s a miracle that anyone is making it that far! What is Shopping Cart Abandonment? It may
There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your shopping cart! As marketers, there’s nothing more heart aching than first seeing a big inflow
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via their API, it’s promoted as marketing automation. In my opinion, this is just dishonest. While this may be an automated activity that corresponds to their marketing strategy, it’s hardly a marketing automation solution. In fact, I believe the majority of marketing automation solutions available – even the largest – have
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cart simply because the checkout process is inefficient. The path to purchase has dozens of points where retailers can collect
You may have noticed on our blog that if your mouse moves away from the page and towards the address bar (and you’ve not subscribed), that a subscription panel appears. It works brilliantly… and we’ve increased our acquisition efforts of subscribers from dozens to hundreds every month. This is known as exit intent. Bounce Exchange has a patented Exit-Intent technology that observes mouse gestures, the speed of the mouse, the location of the mouse, and
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns. However, that’s after they’ve