Accelerated Insights
Martech Zone articles tagged accelerated insights:
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Analytics & Testing
Accelerated Insights: Predictive Testing for Direct Mail
Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital.…