Accenture

Martech Zone articles tagged Accenture:

  • Analytics & TestingCustomer Journey Length and Touchpoints

    Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know

    Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more invested now. This change in consumer behavior means that the survival of many brands relies heavily on making sure that…

  • Social Media & Influencer MarketingInfluencer Marketing Landscape

    The Past, Present, and Future of the Influencer Marketing Landscape

    The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity.  With the rise of social ecommerce, redistribution of advertising spend to…

  • Social Media & Influencer MarketingHow to improve your visual content

    4 Strategic Ways to Improve Your Visual Content

    We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…

  • Ecommerce and Retail
    offline retail

    How the Internet Revolutionized Offline Retail

    If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…

  • Content Marketing
    Just In Time Marketing - JITM

    What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?

    When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and…

  • Ecommerce and Retail
    b2b ecommerce

    Your B2B Strategy Should Include Ecommerce

    Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…

  • Marketing Infographics
    mobile app frustration

    Mobile Apps: How Important is Planning, Prototyping, and Testing?

    There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! The…

  • Ecommerce and Retail5 Key Website Metric Categories

    Can Too Much Personalization be Hurting Your Business?

    Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized shopping experience and identified the types of retail technologies, tailored…

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