Acoustic

Martech Zone articles tagged Acoustic:

  • Content MarketingWhat is a Sonic Identity Branding Strategy?

    How Brands Use Sonic Identity to Stand Out Against Large Competitors

    If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space, or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…

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