Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

Why You and Your Customer Should Act Like a Married Couple in 2022

Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party cookies. A 5% increase in customer retention correlates with at least a 25% increase in

You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails

It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we can now access email on more devices, pretty much anytime anywhere, but the basic process

Sigstr: Create, Deploy, and Measure Your Email Signature Campaigns

Every email that’s being sent out of your inbox is a marketing opportunity. While we send our newsletter out to a ton of subscribers, we also send another 20,000 emails in daily communication back and forth between staff, clients, prospects, and public relations professionals. Asking everyone to add a banner to promote a white paper or upcoming webinar typically goes over with little success. Most people just ignore the request, others mess up the link,

Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller; so are their marketing teams. However, most comprehensive marketing automation solutions aren’t designed to meet the needs of