The #1 Reason Companies Fail at Search Engine Optimization

If there’s one thing that annoys me when it comes to search engine optimization, it’s when someone pushes back against development or site changes because they read something somewhere. If your site sucks in rankings and you’re unable to improve rankings, you have to optimize. Leaving the site status quo because you read something somewhere gets you the exact results that you have now… none. The #1 reason companies fail at search engine optimization is

dotMailer EasyEditor: Drag and Drop Email Editing

Few things can be more frustrating than layout out an email HTML template or working with a third-party template builder. Imagine being able to layout, design, redesign, and customize your own email templates…with no HTML coding or web design skills. This is exactly what dotMailer has created with their EasyEditor. Features of dotMailer’s EasyEditor: Quickly import your images and create a library – Stay organized with all campaign imagery in one place. Test campaign messaging

Dealing with Social Media Detractors

Jason Falls of Social Media Explorer is a great guy and one of those folks that I don’t always agree with but I always respect. Jason has always been in the fray – working with clients to develop their social media strategies. One chunk of advice that I share with everyone is Jason’s methodology for dealing with detractors online – I first heard him speak about it at Blog Indiana in 2010. Acknowledge their right