The B2B Sales Pipeline: Turning Clicks into Customers

What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also provides marketing departments with a sense of urgency as to

ActiveConversion: Identify and Track Web Visitors

ActiveConversion is a lead tracking software for small to medium sized businesses. Their sales and marketing solutions allow companies to identify interested visitors, companies and qualified leads visiting your site. Scheduled reports of qualified leads can be sent to your sales team to inform them of the most active online prospects. ActiveConversion‘s tracking technology can determine email marketing recipient activity and responses to emailed offers. The solution can even provide insight across channels of your