How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

In a $25 billion industry, $6 billion in fraud isn’t negligable… it’s a direct threat to the industry.  Those stats come from a survey by the Association of National Advertisers, who partnered with digital security company WhiteOps. The automated selection utilizing programmatic advertising platforms hasn’t helped. If you can program targeting algorithms, you can also program systems to attract the advertising. Borrowing from other industries, like email, IAB Labs developed the Ads.txt specification. Ads.txt hopes