All You Need To Know About Ad Recovery

One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. One of the latest findings

10 Consumer Trends in 2017… With A Warning!

I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average

What’s the Impact and Alternative to Ad Blocking?

To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One estimate suggests that Google lost $1.86 billion in US revenue to ad-blocking in 2014. Publishers