Ad Design

Martech Zone articles tagged ad design:

  • CRM and Data PlatformsZinklar: Global Market Research for Data-Driven Marketing Excellence

    Zinklar: Global Market Research for Data-Driven Marketing Excellence

    Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…

  • Advertising TechnologyDisplay Ad Testing: Elements and Variations

    The 10 Elements That Can Be Tested In Your Next Display Ad Campaign

    Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two versions of a single element to determine which performs better. For example, you might create two versions of an email…

  • Advertising TechnologyMarpipe Automated Multivariate Testing for Ad Creative

    Marpipe: Arming Marketers With The Intelligence They Need To Test And Find Winning Ad Creative

    For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining practices — the result of new and necessary privacy regulations put in place by GDPR, CCPA, and Apple’s iOS14 — have left marketing teams scrambling. As more and…

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