Ad Servers
Martech Zone articles tagged ad servers:
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Advertising Technology
Neil ThackerFeb 10, 2023
Dynamic Creative Ad Servers: The Future of Online Advertising
Online advertising is constantly evolving, and one of the most recent developments is the introduction of dynamic creative ad servers. These advanced ad servers are changing the way advertisers and publishers manage their campaigns, making the process more efficient and effective. In this blog post, we will explore what dynamic creative ad servers are, how they work, and why they…
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Advertising Technology
Tim BeveridgeNov 13, 2020
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…