AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology

The online advertising ecosystem consists of companies, technology systems, and complex technical processes all working together to serve ads to online users across the Internet. Online advertising has brought with it a number of positives. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and technology businesses to grow and thrive. However, while the online advertising

What is an Ad Server? How does Ad Serving Work?

It may seem like a pretty elementary question, “How are ads served on a website?” The process is quite complex and happens in a remarkably short period of time. There are publishers all over the world that provide the relevant, targeted audience the advertisers are attempting to reach. Then there are advertising exchanges throughout the world, though, where advertisers can target, bid, and place advertising. What is an Ad Server Ad servers are the systems

AdButler: WordPress Integrated Ad Serving

If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features Include: Scalability – Dependable and guaranteed scaling as demand grows, from hundreds to billions of impressions. Header Bidding – AdButler auctions enable