Publishers Are Letting Adtech Kill Their Advantages

The web is the most dynamic and inventive medium to ever exist. So when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers in order to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused on what ad tech says publishers should do, and not the things they

The Digital Marketing Landscape

2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to make waves in the upcoming year, but usually, stick to the old path. 2019 can

Practical Marketing Predictions to Plan for 2015

Or maybe even now! This is a solid list of 10 areas of focus that marketers need to think about. You need to know where to allocate the bulk of your marketing budget, based on the tactics your customers and prospects are engaging with more frequently. That’s why Wheelhouse Advisors tried to make this infographic as comprehensive as possible, addressing issues from Email Marketing, to lead conversion, to automation platforms. 10 Marketing Predictions for 2015