AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology

The online advertising ecosystem consists of companies, technology systems, and complex technical processes all working together to serve ads to online users across the Internet. Online advertising has brought with it a number of positives. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and technology businesses to grow and thrive. However, while the online advertising

What are all the Facebook Ad Targeting Options?

Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential

13 Ways to Target Your Display Advertising

Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting – by evaluating the content on the page and identifying brand or product names, you can initiate

Yashi Video Advertising by Geographic Region

As video viewing continues to rise, there’s an opportunity to reach a very specific audience using various targeting techniques. With Yashi, businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only to people who reside within that particular area. Yashi’s retargeting capability makes it easy to show your ads to people who have already visited your site. Yashi analyzes more than 65 billion impressions a month and