Ad Verification

Martech Zone articles tagged ad verification:

  • Advertising TechnologyWhat is Ad Fraud? How To Prevent Ad Fraud

    Understanding and Combating Ad Fraud: A Comprehensive Guide

    Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

  • Advertising TechnologyMoat Ad Analytics by Oracle Data Cloud

    Moat: Measure Consumer Attention Across Channels, Devices, and Platforms

    Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach…

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