Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,

Split Testing Ad Design Ideas

Sometimes we’re in such a rush to get an advertisement together, we default to best practices and don’t think about different options to capture attention. This is an infographic from AdChop with some very unique ideas on developing different designs of advertisements for testing. To see the results that other advertisers have achieved using some of the techniques from this infographic, check out AdChop’s case studies – you’ll see ads that were actually run and

Old Marketer versus New Marketer. Which are you?

As I read through some research to the Alterian site, I happened across this wonderful diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. Reviewing this diagram, it should make it clear as to whether or not your marketing has evolved. Have you evolved as a Marketer? Has your company? Today I spent time with 3 different prospects and common reasons why they hadn’t evolved were fear, resources, and expertise.

You Would Read Every Post If I…

My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter with some great resources on writing content. One of the resources is Junta42’s Top Content