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  • Advertising TechnologyWhat is a DSP? Demand Side Platform for Advertising

    What Is A Demand-Side Platform (DSP)?

    A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…

  • Advertising TechnologyDisplay Ad Testing: Elements and Variations

    The 10 Elements That Can Be Tested In Your Next Display Ad Campaign

    Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two versions of a single element to determine which performs better. For example, you might create two versions of an email…

  • Advertising TechnologyAdvertising Psychology: Thinking versus Feeling

    Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

    The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads.…

  • Content Marketing

    You Would Read Every Post If I…

    My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter…

  • Advertising TechnologyMountain Dew for Breakfast?

    The New Breakfast Beverage – Mountain Dew?

    Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right… Until yesterday… I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who…

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