Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision. How can you tell where your prospect

Thrive Market’s Shopping Cart is Brilliantly Enticing

I’ve been getting back into some healthy eating and saw an ad for Thrive Market. It’s a really amazing specialty shop online where users can filter their site based on virtually any specialty from grass-fed, to dye free, paleo, vegan and dozens of other options. I digress… but be sure to check it out and use my link above so I get free stuff. After finding some healthy snacks, I added a few to my shopping