Address Cleansing
Martech Zone articles tagged address cleansing:
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CRM and Data Platforms
Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list followed the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as misspellings, missing fields, or leading spaces – due to manual data entry – are inevitable. Spreadsheet data errors especially of…
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CRM and Data Platforms
Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users…