Understanding Address Parsing, Standardization, and Delivery Verification APIs

A key offering that many of our clients appreciate is our trackable direct mail. With a dynamic QR code, we can identify every direct mail recipient that uses their smartphone to open a call-to-action… from dialing a phone number or scheduling an appointment. We can even push an event record for the specific recipient to their customer relationship management system… or contact a sales representative with the activity. While the return on investment is outstanding,

Address Standardization 101: Benefits, Methods, and Tips

When was the last time you found all addresses in your list follow the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as misspellings, missing fields, or leading spaces – due to manual data entry – are inevitable. In fact, Professor Raymond R. Panko in his published paper highlighted that spreadsheet data errors especially of small datasets can