Understanding Address Parsing, Standardization, and Delivery Verification APIs

Prior to working online, I worked for a decade in the newspaper and direct mail industries. Because mailing or delivering a physical marketing communication was so expensive, we were extremely careful about data cleanliness. We wanted one piece per household, never more. If we delivered a bunch of the same direct mail pieces to an address, it caused multiple issues: A frustrated consumer who would opt-out of all marketing communications. Additional expense of postage or