Addvocate

Martech Zone articles tagged Addvocate:

  • Social Media & Influencer Marketingaddvocate howitworks illustrations 04

    Addvocate: Identify, Amplify, Measure, Optimize, Govern

    Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…

  • Mobile and Tablet Marketingcaterpillar to butterfly

    The Death of the Agency of Record

    The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…

  • Content Marketing

    Indiana: Measured Marketing Capital of the World

    TechPoint is formally announcing Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has coined as measured marketing. The Measured Marketing Initiative’s Goals: Raise awareness that this region is developing some of the most sophisticated product and service organizations in the country when it comes…

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