Content Marketing, Marketing & Sales Videos, Video Marketing

Stock Video Footage, Animation and Effects Sites and Resources

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can really accelerate your video production and make your videos look far more professional in a fraction of the time. If you’re fairly tech savvy, you may even wish to dive into purchasing some footage. Some of the animations, for example, come with amazing instructions on how to edit the video,

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Content Marketing, Marketing Tools, Mobile and Tablet Marketing, Mobile Applications, Publishing

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe XD Include: Interactive prototypes – Switch from design to prototype mode with a single click, and connect artboards to communicate

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A/B Testing, Analytics & Testing, Content Marketing, Dashboards, Ecommerce and Retail, Heatmap Testing, Marketing & Sales Videos, Multivariate Testing

Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within the release of Adobe Launch, the next-generation of Adobe’s tag manager in the Adobe Cloud platform. Launch by Adobe will

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Marketing Tools

Adobe Creative Cloud: Read the Fine Print on Licenses!

When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys… just download and install as needed. We have an amazing team that works on our designs, but we often just have to make a quick edit or adjustment after we get files from our designers, so I purchased a license. My business partner began to help out, so I purchased a second license for her, too. And then one of our clients didn’t have the budget for a license but needed to edit files from time to time,

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AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

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