Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends on how well they are aligned with the needs and wants of the target audience.
As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful. The downside, of course, is that visitors of the site begin to simply ignore the