Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all

PerfectBanner: Testing, Optimization, and Automation for Banner Ads

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google. You have to upload multiple instances, then let them run long enough to get some statistical validity (which can take a long time

Retarget on Facebook with AdRoll Retargeting

Retargeting on Facebook works just like any other retargeting strategy. If a visitor abandons your site without converting, retargeting on Facebook can display a Facebook Ad or an add directly in the Facebook News feed (beta) when the visitor is on Facebook later. Retargeting will drive some of those visitors back to your site so they can complete the conversion. With AdRoll, advertisers can utilize their first-party data to retarget site visitors on Facebook. AdRoll’s