Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,
I’ve decided to go to war with a publisher who’s hijacked my feed and is releasing my content under his name and website. He’s running advertising and making money off of my site’s content and I’m tired of it. Publishers, including bloggers, have rights under the Digital Millennium Copyright Act. What is the DMCA? The Digital Millennium Copyright Act (DMCA) is United States legislation (placed into law in October 1998) that strengthened legal protection of
If you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.