PRISM: A Framework to Improve Your Social Media Conversions

Reading Time: 3 minutes The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for each step of the process. Here’s PRISM: To build your PRISM you

How Are Marketers Using Social Media?

Reading Time: < 1 minute If you’re wondering how marketers are leveraging social media for their businesses, Hubspot pulled together an infographic snapshot to feature some of results from the 6,491 survey respondents of a survey executed by Moz. The data was released in a joint webinar between Hubspot and Moz today. One interesting stat, 44.4% of survey respondents said their proficiency level with social media was in the advanced or expert level! Infographic from: HubSpot Marketing Software. Disclaimer: We

Do Comments Equal Conversions?

Reading Time: 2 minutes I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find WordPress Contact Form, Huntington Bank Sucks, I left Basecamp, and the length of an Email Address carry the most traffic.