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  • Advertising TechnologyDisplay Ad Testing: Elements and Variations

    The 10 Elements That Can Be Tested In Your Next Display Ad Campaign

    Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two versions of a single element to determine which performs better. For example, you might create two versions of an email…

  • Advertising TechnologyAdvertising Psychology: Thinking versus Feeling

    Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

    The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads.…

  • Content Marketing

    You Would Read Every Post If I…

    My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter…

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