Advertising Campaigns

Martech Zone articles tagged advertising campaigns:

  • Analytics & TestingBuyer Personas, Buyer Journeys, Sales Funnels

    The Relationship Between Personas, Buyer Journeys, And Sales Funnels

    High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and…

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