advertising
- Public Relations
Media Relations Platforms To Find And Pitch Journalists and Influencers
When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…
- Content Marketing
Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile…
- Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
- Advertising Technology
What Is A Demand-Side Platform (DSP)?
A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…
- Mobile and Tablet Marketing
Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers
With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on their location and destination. Waze…
- Social Media Marketing
How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…
- Content Marketing
Celtra: Automate the Ad Creative Design Process
According to Forrester Consulting, on behalf of Celtra, 70% of marketers spend more time creating digital advertising content than they’d prefer. But respondents noted that automating creative production will have a major impact over the next five years on ad creative design, with the most impact on: The volume of ad campaigns (84%) Improving process/workflow efficiency (83%) Improving creative relevancy…
- Advertising Technology
Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies don’t have to haphazardly transform along with the unsteady market. Instead of immediate cost-cutting, there are strategic shifts companies can…
- Advertising Technology
How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
- Advertising Technology
Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas prices soar, and discount chains like Dollar Tree have been forced to increase prices over 25%, and consumers are increasingly…
