Advertising
Articles Tagged advertising:
-
Advertising Technology
Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade and supply chains, brands are rethinking how they source products and how they tell their stories. At Market Mentors, LLC, a fully integrated marketing, advertising, and public relations (PR) agency…
-
Advertising Technology
El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility of campaigns. If you’re tired of guesswork and generic impressions, it’s time to consider targeting technology designed for precision and…
-
Advertising Technology
Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting at top speed according to dozens of known and unknown metrics. This makes them marvels of modern technology and explains why they are some of the most profitable companies in…
-
Advertising Technology
The New Rules of Leadership in Programmatic: How to Build Resilient Teams in a Fast-Changing Industry
The field of programmatic advertising is becoming more fierce, competitive, and highly driven by rapid technological advancements. The uncertainty and constant evolution of the industry require exceptional resilience, adaptability, and effective performance under the pressure of ongoing challenges. In this whirlpool of constant domain changes, building teams that can thrive amid the storm is not an option — it’s an…
-
Advertising Technology
Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…
-
Artificial Intelligence
AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
-
Social Media & Influencer Marketing
Getting Started with Facebook Business Pages and Meta Advertising
Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide net and attract customers from around the world. That said, simply creating a Facebook page for your business or publishing…
-
Marketing Infographics
What is Blockchain Technology?
Blockchain technology has become one of the most transformative innovations in recent years. While it is often associated with cryptocurrencies like Bitcoin, its potential extends beyond digital currencies. Businesses across industries are exploring blockchain to improve their operations’ transparency, security, and efficiency. This article explains blockchain technology, why it is innovative, and how it can be applied across multiple industries.…
-
Advertising Technology
Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…
-
Social Media & Influencer Marketing
Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…
