Types, Resources, and Solutions for Ad Fraud Detection

In a study conducted by the Association of National Advertisers (ANA) and White Ops, the study predicted ad fraud cost advertisers $7.2 billion last year. And in a survey of US digital display ads, Integral Ad Science identified 8.3% of all ad impressions as fraudulent, compared with 2.4% of publisher-direct sold ads. DoubleVerify reports that over 50% of digital ads are never seen. What are the Types of Ad Fraud? Impression (CPM) Ad Fraud – fraudsters hide ads