Adweek

Martech Zone articles tagged adweek:

  • Advertising Technology
    retail

    Where are Retailers Spending Their Advertising Dollars?

    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in…

  • Advertising Technology
    television

    Television’s Dynamic Evolution Continues

    As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…

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