15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

Paid Search: 10 Steps to Winning Pay Per Click Conversions

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid

How Machine Learning and Acquisio Will Grow Your Business

During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to accept that machines are far better at being mechanical than humans. In the bustling world of search advertising, where campaign managers balance their time between creatively building campaigns, and mechanically managing and updating them on

A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

How Shopper Product Ratings Affect AdWords Merchants

Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system with review counts. Let’s say you’re in the market for a new coffee maker. When