Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it’s truly the new normal since the pandemic and lockdowns. Word-of-mouth marketing is a critical aspect of every business. In the traditional sense, those referrals can be inefficient… passing on a phone number or an email address of a colleague and waiting for the phone to ring.
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable
Scoutsee is a mobile tool that allows anyone to make money by promoting products they love and use everyday on Instagram, Facebook and Twitter. The methodology behind the platform is pretty cool. Build your own store on Scoutsee, add your products, and then the mobile app enables you sharing updates to those products with a shortened URL to the product on your store. If a product is purchased via the post, the Scoutsee user receives a
I watch many of my friends in the industry play very fast and loose with regulations, and I fear they’ll one day be in trouble. Ignorance is no excuse and since these are regulatory issues, the fine is sometimes less expensive than mounting a legal defense to it. Two of the main violations I see are: Not announcing that you have a financial relationship with the company – whether you’re the owner, an investor, or
Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, , only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact whatsoever. It’s no wonder that . As the percent of overall consumer and business purchase journeys migrate online, marketers recognize they need to get a message in front