15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

The Best WordPress SEO Plugin: Rank Math

Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate

9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth

When it comes to business growth, usage of tech is inevitable! From a small mom and pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices… Investing in the right referral marketing software for your business is crucial and

How Will Deepfake Technology Impact Marketing?

If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake. Deepfakes leverage machine learning and artificial intelligence to manipulate or generate visual and audio content with