How Will Deepfake Technology Impact Marketing?

Reading Time: 3 minutes If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake. Deepfakes leverage machine learning and artificial intelligence to manipulate or generate visual and audio content with

A Guide to Conversational Design For Your Chatbot – From Landbot

Reading Time: 3 minutes Chatbots continue to get more and more sophisticated and provide a much more seamless experience for site visitors than they did even a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management and recruiting, surveys and quizzes, booking, and reservations. Expectations of site visitors

Build an Online Directory for WordPress with GravityView

Reading Time: 3 minutes If you’ve been part of our community for a while, you know how much we love Gravity Forms for form building and data collection in WordPress. It’s just a brilliant platform. I recently integrated Gravity Forms with Hubspot for a client and it works beautifully. A key reason why I prefer Gravity Forms is that it’s actually saving the data locally. All of the integrations for Gravity Forms will then pass the data to the

Humans Really Have to Behave Better on Social Media

Reading Time: 2 minutes At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the

Three Dangers of Affiliate Marketing and How to Avoid Them

Reading Time: 3 minutes The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable