This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium
While many digital marketing agencies focus solely on brand, design, and customer experience, they sometimes are lacking in search engine optimization (SEO). That doesn’t mean that they can’t be successful for their clients – they often are. But it does mean that their return doesn’t often meet its full potential for acquiring new business. Search is unlike virtually any other channel because the user is typically showing actual intent for purchase. Other advertising and social
The pandemic crisis creates an opportunity for companies that are agile enough to take advantage. Here are five tips for those looking to pivot in light of the coronavirus pandemic.
If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey,
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to