Agency
Articles Tagged agency:
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Marketing Tools
Zoho Vault: The Ultimate Password Manager for Digital Agencies
Managing multiple clients is hard enough—juggling their credentials shouldn’t make it harder. For digital agencies, password chaos can derail productivity, introduce unnecessary security risks, and damage trust. From team turnover to onboarding new clients, having a central, secure system for password management is no longer optional—it’s mission-critical. Zoho Vault Zoho Vault is a comprehensive password manager built to support digital…
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Marketing Infographics
Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to last forever. Some of them are downright toxic. You’re not alone if you’ve ever found yourself questioning your career choices…
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Content Marketing
What is a Brand?
If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…
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Content Marketing
Sitejet Studio: The Ultimate Website Builder and Creative Management Platform Agencies and Freelancers
Creating and managing websites can be time-consuming, especially when juggling multiple clients and projects. Agencies and freelancers need a solution that streamlines workflows, simplifies design, and enhances collaboration without compromising creativity or performance. Sitejet Studio Sitejet Studio is an all-in-one website design and project management platform tailored for agencies and freelancers. It combines a powerful website builder, project management tools,…
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Paid and Organic Search Marketing
Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies
For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…
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Sales and Marketing Training
The Leadership Dilemma: Cutting vs. Prolonging
A critical mistake in the past that I’ve made with my business was making difficult decisions early. One example was at a point of accelerated growth in my agency when I hired talent for a few large contracts that I acquired. Soon after, I had a few key clients announce their departure. Always the optimist (as most entrepreneurs are), I…
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Advertising Technology
BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
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Advertising Technology
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
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Advertising Technology
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a multi-disciplinary digital marketing service provider is crucial to achieve optimal results. This article may appear unique on Martech Zone because…
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Sales Enablement, Automation, and Performance
Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers. Sales enablement tools are crucial for helping agencies manage and…