We like to use big words in the marketing industry… aggregation and syndication are a couple of them – and they’re very important. Aggregation – allows you to collect content from other sites and display them in yours. They could be from a blog, news feed, twitterfeed, or even Facebook comments. Aggregation can be a great tool to use to always keep your page content fresh and pull in other relevant content. Search engines like
The fact is that companies who wish to effectively get leads inbound must utilize some kind of Search Engine Marketing strategy (or multiple). If you’re not showing up on a Search Engine Results Page, you’re invisible.