The State of Agile Marketing in 2016

Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results conducted online by MarketingProfs, and here are a few key highlights: 41% of marketers are using Agile methods to manage work 43% of