KosmoTime: Create Tasks That Reserve Time On Your Calendar

As a partner in an agency working with enterprise companies, my days are a blur and my calendar is a mess – bouncing from sales, to strategy, to stand-ups, to partner, and partner meetings non-stop. Between all of those calls, I need to actually get the work done that I’ve committed to with clients, too! One thing that I’ve personally done in the past is simply blocked out time on my calendar to ensure I

5 Advantages Agile Marketing Has Over Traditional Marketing Processes

As development organizations grew in size and scope, they started to have more and more problems. A large organization might do quarterly releases with hundreds of developers writing thousands of lines of code that worked well locally, but caused headaches and collisions downstream in quality assurance. Those collisions would lead to features being removed, delays to releases, and meetings up and down the chain of command to try and remove roadblocks. Agile methodologies offered a different

ClearVoice: A Content Workflow Platform For Planning, Hiring, Managing, and Publishing

There are often two extremes in the Martech industry, all-encompassing clouds, and stand-alone platforms. But some of the most promising advancements I’m seeing are platforms that can enable agile marketing methodologies and reduce the need for data transfer or expensive integrations. Demand for premium content to build authority, gain authority on search engines, and promotes sharing in social media, is all on the rise. The demands on marketers are increasing while resources are flat or

The Agile Marketing Journey

With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource – Executing Digital Transformation – data collected from 300 decision-makers in Marketing, IT, and Operations points

The State of Agile Marketing in 2016

Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results conducted online by MarketingProfs, and here are a few key highlights: 41% of marketers are using Agile methods to manage work 43% of

Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half way through the build? That said, the byproduct of the

Marketing Buzzwords from Mashable

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest