Agilone

Martech Zone articles tagged agilone:

  • CRM and Data PlatformsWhat is a customer data platform (CDP)?

    Acquia: What is a Customer Data Platform?

    As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…

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