Zapier: Workflow Automation for Business

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for

Marketing Projects versus Processes

Many of our clients require a bit of re-education when we onboard them. They’re used to working with their marketing vendors like they shop for groceries. They want to itemize, price and checkout. We’ve done marketing projects in the past and we really shy away from them now. Unless we can price a project to accomodate several iterations, we typically walk away from the deal. We, instead, work with our clients on an ongoing basis

Ready, Fire, Aim

This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a ton of agreement in the room… figure out what it is that you do in

The Big Switch and Bluelock

A few weeks ago I started reading The Big Switch by Nicholas Carr. Here’s an excerpt from the site that’s dead on: A hundred years ago, companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid. The cheap power pumped out by electric utilities didn’t just change how businesses operate. It set off a chain reaction of economic and social transformations that brought the modern world