Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

The Value of Content Marketing

This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal. Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative, and value focused strategies and tools in order to successfully Fight Frugalnomics™ – connecting, engaging