Amazon Echo
Martech Zone articles tagged amazon echo:
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Ecommerce and Retail
Is Voice Search on the Cusp of Transforming Commerce?
The Amazon Show may be the best purchase I’ve made in the last 12 months. I purchased one for my Mom, who lives remote and often has issues with mobile connectivity. Now, she can just tell the Show to call me and we’re doing a video call within seconds. My Mom loved it so much that she purchased one for…
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Content Marketing
4 Essential Strategies For Your Multi-Location Business Online
It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize…
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Analytics & Testing
The Myth of Attribution
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…