Guubie: The $59 Per Year Email Marketing Platform

Guubie has launched in beta and may rock the email marketing world with a flat fee of $59 per year, piggybacking on Mandrill’s email API. I’m glad to see some low cost companies enter the fray when it comes to email marketing. On this blog, for instance, we were paying twice as much for our email service than for our premiere hosting. The Guubie Email Marketing Platform includes: Email Marketing Campaigns – Create email marketing

Indiana: Measured Marketing Capital of the World

TechPoint is formally announcing Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has coined as measured marketing. The Measured Marketing Initiative’s Goals: Raise awareness that this region is developing some of the most sophisticated product and service organizations in the country when it comes to result-based marketing efforts and technologies. Generate customers for existing businesses through national promotions. This,