Amazon
Articles Tagged amazon:
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E-commerce and Retail
The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of…
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E-commerce and Retail
7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, you need to move to the next level. Give the shoppers a compelling reason to come to your…
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Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
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E-commerce and Retail
Scoutsee: Monetize Social Media with an Affiliate Storefront
Scoutsee is a mobile tool that allows anyone to make money by promoting products they love and use everyday on Instagram, Facebook and Twitter. The methodology behind the platform is pretty cool. Build your own store on Scoutsee, add your products, and then the mobile app enables you sharing updates to those products with a shortened URL to the product…
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Paid and Organic Search Marketing
Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates,…
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E-commerce and Retail
Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google Business Profile, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s someone writing about you online. And those online reviews are…
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E-commerce and Retail
The Rise of E-commerce: How Online Shopping is Reshaping Retail in 2015
The retail industry is undergoing a significant transformation, driven by the increasing shift to online shopping. E-commerce has evolved from a convenient alternative to brick-and-mortar stores into a dominant force shaping consumer habits and business strategies. With more consumers turning to digital platforms to fulfill their shopping needs, traditional retailers are facing unprecedented challenges and opportunities. The Shift to Online…
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E-commerce and Retail
Amazon Versus the World!
Amazon now stands as one of the most powerful retail sources in the world. With millions of die-hard customers and fans, it has challenged not only other retailers on and offline, but entire online marketing channels. Amazon’s newest product, the Kindle Fire, took some pretty harsh criticism last week. Regardless, sales still appear to be monstrous, with more than 1…
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E-commerce and Retail
Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There were loads of interesting sessions from a panel with the Gmail team to Cooking for Nerds, many of which have…
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Content Marketing
Amazon Associates Central Sucks as bad as the Commission
Weak commissions aren't Amazon's only problem with their Affiliate Program. Their link building site is just as terrible if not worse. Here's some improvements I'd recommend for Amazon if I had the opportunity to change their tools.