4 Strategies to Mitigate the Risk of Rampant Click Fraud

Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic, a report that examines today’s