You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service (SaaS) companies typically spend more. There are a…
Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.